vada — launch
VADA engaged us to create the brand from the ground up, establishing a complete visual identity for its debut fragrance collection. From strategy and positioning to packaging, campaign, digital, and retail, we developed a cohesive brand world that balances Southern heritage with modern femininity—designed to scale as the brand grows.
VADA engaged us to create the brand from the ground up, establishing a complete visual identity for its debut fragrance collection. From strategy and positioning to packaging, campaign, digital, and retail, we developed a cohesive brand world that balances Southern heritage with modern femininity—designed to scale as the brand grows.
Brand Strategy
Visual Identity
Campaigns
Art Direction
Packaging
Web Design
creative direction
creative direction
Photography by Olivia Malone
Styled by Coco Cassibba
MUA by Jose Corella
Photography by Olivia Malone
Styled by Coco Cassibba
MUA by Jose Corella
website
website
The digital experience became an extension of the VADA brand world, translating its visual identity into an elegant, immersive website. Art direction, photography, typography, and motion worked together to create a cohesive expression across every touchpoint.
In collaboration with Boy Studios.
The digital experience became an extension of the VADA brand world, translating its visual identity into an elegant, immersive website. Art direction, photography, typography, and motion worked together to create a cohesive expression across every touchpoint.
In collaboration with Boy Studios.
still life
still life
Photography + Motion by Daniel Cano
Styled by Doan Ly
Tech + Camera Op: Jack Koto
Lighting Assist: Mark Conti
Photography + Motion by Daniel Cano
Styled by Doan Ly
Tech + Camera Op: Jack Koto
Lighting Assist: Mark Conti
packaging
packaging
From identity to packaging, every element was designed as part of a cohesive brand world. Sculptural frosted bottles, marble-inspired caps, and nature-informed textures paired with a refined typographic system to create an elevated expression rooted in strength, elegance, and timelessness.
From identity to packaging, every element was designed as part of a cohesive brand world. Sculptural frosted bottles, marble-inspired caps, and nature-informed textures paired with a refined typographic system to create an elevated expression rooted in strength, elegance, and timelessness.
