clinique — makeup
Clinique needed to reposition their makeup line for a new generation. We launched five innovative products — High Impact Shadow Play (crayon-meets-powder), Pop Lip (bold new packaging DNA), and more. First, as individual heroes, then united them into one full-face campaign. The goal was to prove Clinique does color, not just skincare, and make it feel fresh, playful, and relevant again. We collaborated with MAC alum Frankie Boyd who pushed Clinique into more bold looks.
Clinique needed to reposition their makeup line for a new generation. We launched five innovative products — High Impact Shadow Play (crayon-meets-powder), Pop Lip (bold new packaging DNA), and more. First, as individual heroes, then united them into one full-face campaign. The goal was to prove Clinique does color, not just skincare, and make it feel fresh, playful, and relevant again. We collaborated with MAC alum Frankie Boyd who pushed Clinique into more bold looks.
Campaigns
Art Direction
Social Media
Visual Merchandising
creative direction
creative direction
We launched two product innovations that redefined Clinique's color credentials. High Impact Shadow Play and Pop Longwear. We positioned it as effortless artistry for a generation that doesn't need much for a full look.
Still Life Photography by Matthew Chaves
Model Photography + Motion by Katie McCurdy
We launched two product innovations that redefined Clinique's color credentials. High Impact Shadow Play and Pop Longwear. We positioned it as effortless artistry for a generation that doesn't need much for a full look.
Still Life Photography by Matthew Chaves
Model Photography + Motion by Katie McCurdy
visual merchandising
visual merchandising
A series of in-store displays designed for Clinique’s standalone locations as well as third-party retail partners translating the campaign into an engaging and cohesive physical experience.
A series of in-store displays designed for Clinique’s standalone locations as well as third-party retail partners translating the campaign into an engaging and cohesive physical experience.
social strategy + direction
social strategy + direction
We directed content strategy using Clinique’s new product launches alongside complexion products, translating product education into accessible, social-first beauty content.
We directed content strategy using Clinique’s new product launches alongside complexion products, translating product education into accessible, social-first beauty content.
