clinique — high-fi
Clinique engaged us to support the launch of High Impact Hi-Fi Full Volume Mascara, introducing new packaging as part of a renewed focus on the brand’s makeup category. The campaign interpreted lash “volume” through soundwave-inspired visuals. We developed a cohesive campaign system spanning hero imagery, CGI motion, retail displays, digital assets, and experiential moments, creating a dynamic launch that brought new energy and cultural relevance to the category.
Clinique engaged us to support the launch of High Impact Hi-Fi Full Volume Mascara, introducing new packaging as part of a renewed focus on the brand’s makeup category. The campaign interpreted lash “volume” through soundwave-inspired visuals. We developed a cohesive campaign system spanning hero imagery, CGI motion, retail displays, digital assets, and experiential moments, creating a dynamic launch that brought new energy and cultural relevance to the category.
Art Direction
Brand Strategy
Copywriting
Naming
Packaging
creative direction
creative direction
Photographed & Directed by Nicolas Kantor
Clinique Team: Timothy Strudwick, Juliana Frankovich
Photographed & Directed by Nicolas Kantor
Clinique Team: Timothy Strudwick, Juliana Frankovich
in-store visualization
in-store visualization
We directed a reels highlighting the product through rapid edits to showcase the launch of Hi-Fi Mascara.
We directed a reels highlighting the product through rapid edits to showcase the launch of Hi-Fi Mascara.
print advertising
print advertising
Print advertising designed to translate the campaign across high-impact editorial and retail environments.
Print advertising designed to translate the campaign across high-impact editorial and retail environments.
pop-up activations
pop-up activations
(1) An immersive launch event created with SEEN Group featuring Marsai Martin, designed to drive social engagement through interactive product experiences and shareable brand moments. (2) The below is a standalone retail experience featuring product trial stations and custom displays that translated the campaign into an engaging, hands-on consumer experience.
(1) An immersive launch event created with SEEN Group featuring Marsai Martin, designed to drive social engagement through interactive product experiences and shareable brand moments. (2) The below is a standalone retail experience featuring product trial stations and custom displays that translated the campaign into an engaging, hands-on consumer experience.
A cohesive email ecosystem carrying the campaign through every customer touchpoint—from early teasers to launch and post-purchase engagement.
A cohesive email ecosystem carrying the campaign through every customer touchpoint—from early teasers to launch and post-purchase engagement.
